The Jordan 1 Retro High "Not for Resale" Varsity Red is one of Jordan Brand's most exclusive and provocative releases, delivering a direct message against the resale market and encouraging sneakerheads to actually wear their pairs.

Its upper is made from premium leather, providing durability and a sophisticated finish. The white base is contrasted by black overlays, while details in vibrant red (Varsity Red) give the model a striking touch. The sneaker's biggest difference are the messages printed in strategic locations, such as "NOT FOR RESALE" on the midsole, "PLEASE CREASE" on the toebox, "NO PHOTOS" on the heel and "WEAR ME" on the tongue, reinforcing the idea that this Jordan 1 was made to be worn, not just collected or resold.